Browsers can purchase products such as African American books written by African American authors, 100% natural soaps and lotions made with 100% pure African shea butter, African American greeting cards designed and handmade by artists of African descent, customized gifts for holidays and occasions, posters that feature settings of African American life and representations of the past, present, and future of African American history. Also included are resourceful links dedicated to bringing shoppers quality advice and investments for their personal and familial well being.